Mechanism > wishful thinking
Build the loop. Then prove it.
RoastLoop turns an AI photo roast into a share-to-unlock experiment. Launch the mechanism, measure what moves, and kill weak ideas before vanity metrics cloud the call.
Day-7 threshold
0.40
Shares ÷ views. Fund above it. Rethink below it.
What to expect
No fake certainty.
No viral promises
We sell a testable loop, not a guaranteed outcome.
One honest metric
Share-to-view leads; downloads and applause do not.
A clear stop rule
Weak loops should be changed or killed quickly.
The product loop
The share is the feature.
RoastLoop makes distribution a required product step, then exposes the evidence needed to judge it without sentimentality.
The first-two-week rule
If day-7 share-to-view clears 0.4, keep testing. If it does not, the assumed loop has not earned more spend.
- 01
Upload the setup
Drop in a friend’s photo and give RoastLoop just enough context to land the joke.
- 02
Generate the tease
AI produces a short preview built to create curiosity without giving away the full roast.
- 03
Share to unlock
The complete roast stays hidden until the recipient shares. Distribution is part of the product, not an afterthought.
- 04
Measure the loop
Track views, shares, unlocks, and the day-7 share-to-view ratio from one focused dashboard.
Pricing without theatre
Pay to run the experiment.
Start with the loop. Upgrade when format rotation and team analysis become necessary.
Spark
$0 / month
Validate one loop before committing budget.
- 25 roasts per month
- Share-to-unlock flow
- 7-day metric snapshot
Loop Pro
$29 / month
Run a serious launch and see where the loop breaks.
- 1,000 roasts per month
- Real-time funnel analytics
- Format A/B tests
- Exportable event data
- Custom reveal timing
- Priority support
Studio
$99 / month
For teams rotating formats across campaigns.
- 10,000 roasts per month
- Multiple workspaces
- Advanced format rotation
- Team roles and reports
Cancel any time. Roast credits reset monthly and are not sold as a promise of reach.
Straight answers
Know what you are testing.
Stop guessing
Give the loop seven days.
Ship a roast people must share to finish. Then let the ratio—not comments, downloads, or founder optimism—make the next decision.
Start the experiment