Mechanism > wishful thinking

Build the loop. Then prove it.

RoastLoop turns an AI photo roast into a share-to-unlock experiment. Launch the mechanism, measure what moves, and kill weak ideas before vanity metrics cloud the call.

RoastLoop hero

Day-7 threshold

0.40

Shares ÷ views. Fund above it. Rethink below it.

What to expect

No fake certainty.

No viral promises

We sell a testable loop, not a guaranteed outcome.

One honest metric

Share-to-view leads; downloads and applause do not.

A clear stop rule

Weak loops should be changed or killed quickly.

The product loop

The share is the feature.

RoastLoop makes distribution a required product step, then exposes the evidence needed to judge it without sentimentality.

The first-two-week rule

If day-7 share-to-view clears 0.4, keep testing. If it does not, the assumed loop has not earned more spend.

  1. 01

    Upload the setup

    Drop in a friend’s photo and give RoastLoop just enough context to land the joke.

  2. 02

    Generate the tease

    AI produces a short preview built to create curiosity without giving away the full roast.

  3. 03

    Share to unlock

    The complete roast stays hidden until the recipient shares. Distribution is part of the product, not an afterthought.

  4. 04

    Measure the loop

    Track views, shares, unlocks, and the day-7 share-to-view ratio from one focused dashboard.

Pricing without theatre

Pay to run the experiment.

Start with the loop. Upgrade when format rotation and team analysis become necessary.

Spark

$0 / month

Validate one loop before committing budget.

  • 25 roasts per month
  • Share-to-unlock flow
  • 7-day metric snapshot
Start testing
Best for live tests

Loop Pro

$29 / month

Run a serious launch and see where the loop breaks.

  • 1,000 roasts per month
  • Real-time funnel analytics
  • Format A/B tests
  • Exportable event data
  • Custom reveal timing
  • Priority support
Launch with Pro

Studio

$99 / month

For teams rotating formats across campaigns.

  • 10,000 roasts per month
  • Multiple workspaces
  • Advanced format rotation
  • Team roles and reports
Choose Studio

Cancel any time. Roast credits reset monthly and are not sold as a promise of reach.

Straight answers

Know what you are testing.

Stop guessing

Give the loop seven days.

Ship a roast people must share to finish. Then let the ratio—not comments, downloads, or founder optimism—make the next decision.

Start the experiment